Roughly 75 percent of people who perform an internet search find what they are looking for on the first search engine result page. That means they usually do not bother going past the first page. In most cases, a typical search will have dozens, if not more pages of results. In order to get onto that first page and be even remotely considered for a click, you have to earn it.

People much prefer organic links to sponsored ones, and as 93 percent of internet experiences begin with a visit to a search engine, internet marketing has tweaked its approach to go along with search engines, which is how SEO was created. Search engine optimization increases the organic ranking of a website because it improves its overall quality and content visibility.

The search engine industry is worth roughly $16 billion and is increasing