How to Begin Your First PPC Campaign

Written by admin on September 9, 2018. Posted in Connect with customers, Digital marketing services, Organic search

It’s incredibly important for a business to establish an online presence. While having a website was once good enough, things have changed. Companies around the world understand the importance of online marketing. If you’re not wanting to learn a lot of SEO, you might consider PPC marketing. With that in mind, here is a beginner’s guide to PPC or pay per click campaigns.

Differences Between PPC and Organic Search

You’ll want to understand a few important differences between PPC and organic marketing campaigns. Pay per click campaigns will have you pay each time a user clicks to visit your website. Organic marketing doesn’t charge on a per click basis. However, there are other costs needed to set up an organic campaign.

If you’re looking for the fastest way to get your website in front of visitors, it’s best to utilize pay per click campaigns. In addition, it’s important to note that you control how much is paid each time a visitor clicks to your website. Most of the

Four Ways to Make your Meetings More Efficientfor Everyone’s Sake

Written by admin on July 3, 2018. Posted in Cisco uc, Uc management

Recent studies from the University of North Carolina have found that 7 in 10 managers believe their company’s meetings are inefficient and not productive, and that same number of employees admit to doing other things in meetings. Rather than scrapping your check-ins altogether, here are four steps you can take to make your meetings go more quickly and efficiently.

Stick to the allotted time.

This seems like common sense, but one member of a meeting can easily draw out what was supposed to be a thirty minute check-in and make it last for an hour or more. Meeting planners can mitigate this by putting together an agenda of points that need to be covered and providing a copy to all of the attendees. If your group seems to be stuck on one point or topic for too long, direct them back to the agenda and suggest setting aside another conversation to delve into it later. For even shorter check-ins, suggest a Stand Up meeting that lasts for fifteen minutes or less, as attendees w