Archive for May 17, 2013

Reasons Why You Should Outsource SEO

Written by admin on May 17, 2013. Posted in Atlanta ppc, Ppc management

Pay per click management

The most effective way to generate leads for customers is by implementing search engine optimization. In fact, more than one third of all online marketers say SEO is very effective for generating leads. One of the main reasons why website owners should outsource their SEO is how vital optimizing your website is for gaining visitors. Research shows 22 dollars generated in the search engine industry for every dollar that is spent. If you are trying to find a reputable Atlanta seo company, you have a lot of resources to use online. Before you begin looking for SEO companies, you need to take the time to find out what types of services are involved with search engine optimization.

First off, search engine optimization must include a PPC management service. Pay per click management is important for testing keywords and the reaction of a target audience. PPC advertising is much more cost effective than other means of advertising. In addition to PPC management, an Atlanta SEO company should include link building services. Inbound links are extremely important for increasing the offsite optimization of a website. Secondly, you will need to make sure you find an Atlanta SEO company that focuses on content creation.

Content creation is important because content is king on the web. Major search engines pay attention to content posted on websites. Using duplicate content will actually harm your chances of generating visitors from search engines. Small business owners should take advantage of the internet if they have not already. Recent studies show almost 60 percent of internet users spend time research products and services before buying anything online. An Atlanta SEO company must also provide web design services because web development affects the overall SEO performance of a website. As you can see, there are many reasons why you should outsource SEO, and hiring a reputable Atlanta SEO company will make all the difference in the world for your online marketing campaigns.

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Consider A Website Content Management System

Written by admin on May 17, 2013. Posted in Brand management, Franchise web design, Franchise website

Website development companies

Did you know that a new franchise open every 8 minutes of every business day? Franchising is one of the most popular, and profitable, business models in the world today and in the US alone there are approximately 750,000 franchises. However, when opening up a business to franchise opportunities there are several things that you will want to keep in mind.

Notably, when opening up a business to franchise opportunities you need to make sure that you maintain a solid level of control over brand management, and this includes effectively managing website content. Maintaing a website is essential for any business in today’s world, including franchises, helping your company or restaurant to be located and patronized more often. However, it is crucial that each individual franchise website coalesce well with the overall brand. In other words, you need consistency between websites in regards to things such as logo and message. In order to accomplish this, in can be a good idea to look into a website content management system. Many different website development companies offer many different options for a web content management system.

Website content management systems are idea for organizations like franchises and dealerships that need to control their brand standards and corporate content but still benefit from local edition sites for their networks. They often a content distribution engine, which allows you maintain brand control while determining the level of customization at your local sites. It simultaneously helps to maintain standardization between sites, allowing many things to be published to all the different franchise websites simultaneously. Overall, web content management systems are a great option for franchise opportunities.