It should be no secret by this point that internet marketing is the key to any business’s success in the age of digital business. More people than ever, over 2 billion, according to Internet World Stats, are now using the web, after all. However, it is a mistake to think the only way to reach these people is through search engine optimization, blogging, and web design. Indeed, email services remain an important form of web advertising.
Why is Email Newsletter Marketing Important?
According to Visual.ly there are two main benefits that make using a newsletter service for an email campaign important for success on the internet. Firstly, email remains one of the lead drivers of customer conversions from potential to actual. Further, your email newsletter services allow you to increase the awareness of your brand cheaply. These things put together equal an average ROI from using an effective newsletter service of $40.56 per $1 spent, according to the Direct Marketing Association.
What You Can Do to Improve Your Newsletter Service
- Make Your Consumers Want to Read
- Call Your Readers to Action
- Do Not Spam People
- Keep an Eye on Your Successes and Failures
The first rule of any form of online content is to produce something that people want to read. Well crafted subject lines and well written bodies both go a long way in offering your readers engaging, informative content. Frankly, a newsletter service that offers low quality content will be added to a spam filter immediately.
If you want your readers to take immediate action, whether it is to take advantage of sales or emailing their government representatives, you have to provide a well written, inspiring call to action. As Reason Digital points out, a boring, dull call to action is more likely to result in your newsletter being sent to trash than effective marketing and revenue gain.
If you follow no other rule for your newsletter service, then be sure you follow this one. Do not spam internet users with your newsletter service. Not only will you immediately be blocked, but most email services see these tactics as a direct violation of their terms of service. If you want to email people, then craft a landing page on your site that asks them for their information. If they do not give you permission, then avoid getting blocked by users and banned by your email provider by leaving them alone.
As with any other form of marketing, you cannot take a hands-off approach. Monitor how effective your marketing efforts are. If they are successful, then keep it up. If they are not being read or are failing to generate any new revenue, however, it is time to rethink your strategy.
Despite revolutions in social media, search engines, and blogging, email marketing remains one of the most effective ways to get your brand out there. Keep these tips in mind when crafting your newsletter service, and watch as your marketing email newsletters start to make a difference.