There are many ways to promote your company, but one of the best ways to do this is through online marketing. More people are turning to online shopping to buy what they need, and companies have stepped up their marketing game to grab their attention. In 2012 alone, about almost 90 percent of adults and teenagers browsed or researched products online, which most likely led to a higher sales for several online companies. In the previous year, ecommerce sales totaled over $200 billion dollars, speaking to the importance of internet marketing. One of the marketing strategies that has proven successful for companies is search engine optimization (SEO).
SEO bases its outcomes on user trends. It studies how and why users type in particular words into a search engine to find out about products online. Once these results are populated, the websites with the highest search engine rankings show up on the first search engine results page (SERP). Since most people never look past the first page of a SERP, SEO aims at helping companies increase their search engine rankings so that users will be more likely to visit their site. Some companies hire their own in-house SEO team, and other invest in reseller SEO. This is where a SEO is outsourced to an SEO company. This company then creates quality content that utilizes the keywords users type into a search engine to find a product. These links are organically placed within the content, giving them a 70 percent chance of being clicked on compared to paid advertisements.
Reseller SEO programs can also include optimization of a company’s web design. SEO experts shift the design of the site to make sure that it is eye-catching, user-friendly, and ripe with organically placed keywords that will increase the website’s visibility on search engines.
All of these SEO strategies aim at hooking a user’s attention quickly, and maintaining their interest. With more than 60 percent of smartphone users doing their shopping online, companies need to be able to reach out to users who are on the run, or do not have time to sit down at a computer to do extensive research. Since about 93 percent of people start their daily internet use on a search engine, you want to make sure your company stands out among the millions of other websites like it. Search engine optimization might be the only way to accomplish this. Visit here for more information.